PL EN


2006 | 9 | 4(33) | 45-53
Article title

The Role of Non-verbal Factor in the Advertising

Authors
Title variants
Languages of publication
PL
Abstracts
EN
The text presents the problem of non-verbal communication's various definition and various research data acquired by researchers representing different scientific fields. The text also indicates the possibilities of implementing non-verbal individual communication used in personal promotion, in order to increase mass communication efficiency. It also presents the main roles of co-existing non-verbal communication elements and verbal messages in exemplary TV ads.
Year
Volume
9
Issue
Pages
45-53
Physical description
Document type
ARTICLE
Contributors
author
  • M. Makowski, Wyzsza Szkola Zarzadzania w Kwidzynie, ul. 11 Listopada 13, 82-500 Kwidzyn, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
07PLAAAA02334867
YADDA identifier
bwmeta1.element.e27ed1da-7934-393c-8e1a-2c23c958d9b2
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