Creation of Demand for Phonographic Products

• Authors: Grzesiowski M. , Tarka P.
• Languages of publication: PL

Abstracts

EN

Two models of market behaviors and corporate strategies towards end buyers are described in the article. The first model refers to satisfaction of customers' needs and assumes market counterbalance of demand. The second one includes different persuasion methods and techniques which condition customers' market behaviors. Especially in case of phonographic sector, there is a dependency between the strategy of recording enterprises, applied persuasion factors and the products' sale. As a matter of fact, creation of needs generates demand for new products.

Keywords

EN

PHONOGRAPHIC MARKET

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2007
• Issue: 9(692)
• Pages: 71-75
• Document type: ARTICLE

Contributors

author

Grzesiowski M.

author

Tarka P.

• M. Grzesiowski, Akademia Ekonomiczna we Wroclawiu, Katedra Strategii i Metod Zarzadzania, ul. Komandorska 118/120, 53-345 Wroclaw, Poland

Identifiers

CEJSH db identifier

08PLAAAA04578818