Marketing in the New Economy

• Authors: Penc-Pietrzak I.
• Languages of publication: PL

Abstracts

EN

Traditional marketing mix is nowadays not always sufficient, therefore a new '4P' is being proposed: a permission (an art of marketing to people who want to be marketed to; performing these activities with personal and relevant messages), a paradigm (a practice of inventing new rules of competing), pass along/ideavirus (making customers tell other people about company's products via Internet), a practice (testing, measuring and evolving product offering).The article presents survival tactics in the new economy as well as 'the keys to marketing success' in new circumstances.

Keywords

EN

MARKETING: NEW '4P' MIX

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2007
• Issue: 3(686)
• Pages: 11-23
• Document type: ARTICLE

Contributors

author

Penc-Pietrzak I.

• I. Penc-Pietrzak, Politechnika Lódzka, ul. Zeromskiego 116, 90-924 Lódz, Poland

Identifiers

CEJSH db identifier

07PLAAAA02685489