PRICE CREATION IN INTERNATIONAL MARKETING (Ksztaltowanie cen w marketingu miedzynarodowym)

• Authors: Oczkowska Renata
• Languages of publication: PL

Abstracts

EN

The article presents the strategies of price creation on foreign markets as well as factors determining their choice including economic, legal, social, cultural, market, competitive and consumer needs outer environment ones, besides inner ones comprising the company and the product.

Keywords

EN

PRICE CREATION - FOREIGN MARKETS

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2009
• Issue: 2(709)
• Pages: 9-16
• Document type: ARTICLE

Contributors

author

Oczkowska Renata

• Renata Oczkowska, Uniwersytet Ekonomiczny w Krakowie, Katedra Marketingu, ul. Rakowicka 27, 31-150 Kraków, Poland

Identifiers

CEJSH db identifier

09PLAAAA06862