ANALYSIS AND INTERPRETATION OF MASS CULTURE PHENOMENON IN SLOVAK AND CZECH PERIODICAL PRESS
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This paper is offering a comparative analysis of the phenomenon 'mass culture' which occured in the Slovak and Czech periodical press from September 2003 till September 2005. The purpose was to find out the presence of the term mass culture, its location, frequency, seriousness of debates about it, a comparison between its use in the Slovak and Czech mass media, and the most commonly used the connotations and the denotations. We were also searching for the similarities and differences between the journalistic and the academic discourses. The results are as follows: the term mass culture is mentioned only twelve times in the Slovak press, while in the Czech press it is mentioned eighteen times. It could be caused by the fact, that the mass media typically spread a mass culture, therefore the mass cultrue is invisible in the communication sphere - it is too widespread to be discussed as a specified subject. The term pop-culture is more distinct and used more often. In the Czech press the mass culture was debated more abundantly in the themes, the journalistic styles and genres. The overall quality was higher.
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