EN
Although Michel Foucault is not considered a television critic, his social theory can be applied in the theory of television. The authoress attempts to show relations between such terms as Panopticon, discourse, episteme, power/knowledge or political technology of the body with selected television analyses. The article draws a lot of attention to the issue of the viewer, his relations with television as a viewing machine and to the influence of TV texts on reality and to the creating process of the cognitive representation of the world of its users.