PL EN


2011 | 2 | 1 | 94-111
Article title

THE LOCAL ELECTION 2010 IN SOCIAL MEDIA (Komunalne volby 2010 v prostredi socialnych medii)

Authors
Title variants
Languages of publication
SK
Abstracts
EN
When not considering the campaign of Barack Obama, the best example of using social media in parliamentary election campaign was the campaign presented by the SaS (Freedom and Solidarity) political party. It has significantly accelerated the setting of social media as tools of the political marketing in the environment of the Slovak political scene. Since the parliamentary elections in June 2010 a sharp increase of the politicians´ interests in social media, especially in Facebook and YouTube, can be seen. This study explores the potential of social media and identifies key factors of a successful communication. The core of the study is a detailed analysis of the activities of candidates for mayors in municipal elections in 2010. It points out that the main problems of using social media are the ignorance of the social media specifics and application of traditional practices and attitudes that do not work in social media.
Year
Volume
2
Issue
1
Pages
94-111
Physical description
Document type
ARTICLE
Contributors
  • PhDr. Peter Murar, Univerzita sv. Cyrila a Metoda, Fakulta masmedialnej komunikacie, Namestie Jozefa Herdu 2, 917 01 Trnava, Slovak Republic
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11SKAAAA09297
YADDA identifier
bwmeta1.element.e872e206-88fc-3350-af65-f1d57362f999
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