The article describes the process of 'brutalization' of emotional expression, which is potentially observed after achieving success at sports over the years. The hypothesis was to test the phenomenon that a 'restrained - gentleman' image of a sportsman should be substituted (due to the efficiency requirement) by a 'warrior' image. A 'warrior' generates and sustains his emotion of anger in order to use it as a means to achieve success in sports. During a certain experiment, the participants (n=40) were supposed to estimate the tension of emotion visible in the actual behavior of football players, after they scored stricken a goal in significant football tournaments (over the years 1930 - 2004). The outcome evidently shows that presently, football players tend to express much more anger and other negative emotions than their predecessors in analogical circumstances from two decades earlier. The results allow us to think that the process of 'brutalization' of emotional expression after scoring a goal can be observed among football players from Europe and Africa, to a significantly lesser degree among football players from Asia, but it does not occur among football players from South America. The results are discussed in the context of differences in expression of emotions after kicking a goal among players from different cultures.