The Criteria of Choosing the Best Firm Strategy
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In diversified organizations managers usually create several strategic options and later they choose the best strategy. The article presents the criteria of this choice, such as: using the resources of the firm, exploiting the opportunities in an environment, results of the strategy, level and kinds of risk, achievement of corporate goals, firm's image, stakeholders reactions, suitability and feasibility of the strategy. Only the holistic evaluation of different aspects of firm's activities let managers choose the best, successful strategy.
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