EN
Proper names are an essential part of political discourse that has a high descriptive value in relation to many aspects of society. This paper deals with proper names as a part of the ideologically influenced language of socialism in Slovakia in the 1960s. The aim of the study is to evaluate the impact of contemporary ideology on a selected group of anthroponyms and chrematonyms in the official paper of Slovak Communist party ‒ Pravda. The source material consists of 232 texts from the years 1961‒1970, from which 662 proper names were selected and used in analysis. The research shows the influential position of personalities and institutions connected with the official ideology of socialism. Proper names also reflect the modification of public discourse as result of political changes in 1968.