PL EN


2004 | 48 | 4 | 65-83
Article title

VERBAL VERSUS VISUAL: FROM CO-OCCURRENCE TO HYBRIDIZATION

Authors
Title variants
Languages of publication
PL
Abstracts
EN
The authoress analyzes various forms of interaction between verbal and visual messages. It is very common nowadays to assume that we live in the 'civilization of image' that minimizes the role of traditional verbal messages. Though, various cases of verbal-visual structures let us presume that instead of monopoly of one kind of message, we rather have to deal with intermediacy. It is argued that the new model of interaction between verbal and visual forms has been introduced: both kinds of elements not only coexist in the same message, but penetrate each other in order to create a new hybrid construction as, for instance in: the press photography with captions, the dynamic typography and the hypertext. The article pays special attention to the theoretical background - the postmodern turn in semiotics: Lyotard's figure is opposed to Barthes' modern theories.
Keywords
EN
Contributors
  • M. Garncarek, ul. Mieszka I 21, 92-415 Lodz, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
05PLAAAA00421028
YADDA identifier
bwmeta1.element.f04e94c7-59ca-36ff-b1a7-3f8f84e2d7ed
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