PL EN


2010 | 13 | 4(49) | 171-177
Article title

THE USE OF SOCIAL ADVERTISEMENT IN PROPAGATION OF PRO-ECOLOGICAL ISSUES (Wykorzystanie reklamy spolecznej w propagowaniu kwestii proekologicznych)

Authors
Title variants
Languages of publication
PL
Abstracts
EN
For a couple of years in Poland, apart from commercials broadcast by media, there have also appeared many other types of communicating information, which aim at changing the attitudes and promoting certain required kinds of behaviour. Moreover, they mean to undertake some very concrete actions for the sake of social wellbeing. This kind of advertisement is called a social one. The addressees of such advertisement usually respond to it with irritation, annoyance, or even anger. Quite often, they do not know how to understand the message. Commercials are usually about products, so what is being promoted, is what customers require. In case of a social advertisement, the situation is not the same for what is shown is bad and an advertisement is against it.
Keywords
Year
Volume
13
Issue
Pages
171-177
Physical description
Document type
ARTICLE
Contributors
  • Michal Makowski, Powislanska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10PLAAAA089226
YADDA identifier
bwmeta1.element.f4746c66-bd1c-3647-a3c5-60fb8215e2bd
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