EN
Representative sample of 1328 participants from three geographical regions of Poland was asked to specify ways of spending a big amount of money (million zloties). Qualitative answers were categorized into 19 different goal categories, which created three natural clusters: materialistic goals (house, car, bank deposits, investments etc.), mixed goals (charity, education, life expenses etc.) and traditional goals (donations to the family). The paper presents demographic and psychological determinants of choices. Materialistic goals predominated over traditional, which in turn predominated over mixed goals. Age turned out to be the major determinant of materialistic vs. traditional choices. The choices were also dependent on sex and country region. Results are accounted for in terms of the theories of values and their evolution in contemporary societies, proposed by S. Schwartz and R. Inglehart.