The social representation of success among provincial entrepreneurs
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The study presents the concept of success characteristics of provincial entrepreneurs. It approaches success as a social representation and interprets it in relation to entrepreneurial identity. The concepts of success, explored by interviews, demonstrate the hypotheses relating to social representation in different ways. Based on the social representation-shaping form from the interviews, the entrepreneurs fall under two main groups. In the success representation of the first group success is perceived as a phenomenon which cannot occur in their world. The entrepreneurs of the other group perceived success as something they can be reached by themselves and they identify it with happiness, well-performed work, with the acceptance by their social environment, the length of the distance which they have covered in the social sphere or with the favourable position compared to the not chosen path of life.
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