EMPLOYER IMAGE CAMPAIGN FOR THE MILITARY POLICE: IDEAS AND IMPLEMENTATION

• Authors: Kantowicz-Gdanska Monika , Radzimska Marta

Title variants

PL

Zandarmeria Wojskowa jako pracodawca - projekt kampanii wizerunkowej

• Languages of publication: PL

Abstracts

EN

This paper contains a description of an employer image campaign for the Military Police. The material contains a presentation of the background of this project as well as its key assumptions. Also discussed are the specifics of the organization, its competition on the employment market, and the image action plan. An important part of the article is the description of the reasons behind the suspension of campaign implementation as well as conclusions for other organizations - not only military ones, but also civilian - planning to undertake operations strengthening their image as employers.

Keywords

EN

EMPLOYER IMAGE CAMPAIGN; MILITARY POLICE

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Institute of Labor and Social Studies, Warsaw
• Journal: Zarządzanie Zasobami Ludzkimi
• Year: 2009
• Issue: 6(71)
• Pages: 75-88
• Document type: ARTICLE

Dates

published

2009-12-15

Contributors

author

Kantowicz-Gdanska Monika

author

Radzimska Marta

• Monika Kantowicz-Gdanska, Polskie Stowarzyszenie Public Relations, Oddzial Slaski (for postal address contact the journal editor)

Identifiers

CEJSH db identifier

09PLAAAA070717