End of a success story? Transformation of the market for printing products since 1989
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The article presents findings of research into the market for printing products, whose unusual feature is that the actors - primarily the producing firms - underwent rapid, comprehensive technical and technological change over the decade examined. Hungary's industrial statistics include under printing products books, newspapers, periodicals, also professional advertising materials and commercial catalogues, and packing materials with a printed surface, labels, and journals, account books and file portfolios. The trade distinguishes between publishing firms (those concerned with books and periodicals) and packaging firms (dealing mainly with forms, labels and packaging materials with a printed surface.
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