EN
The study called Typology of Technical Image Media is dedicated to type analysis of technical images. From the point of view of subject ontogeny it is explaining in detail three development phases which affect the semiotic process in creation and reception of three image types. It deals with the phase of a mirror and mirror pictures, the phase of a photography and photographic pictures, and the phase of a film and film pictures. Subsequently and based on the mentioned three development phases, the study defines three spectator categories - author's , actor's and a general one. The study is focused on revealing the principles affecting the subject identification in conjunction with contents of various types of technical images. The chapter called Notes on Reality Show describes present trends in the area of television production and their impact on cinematography. The final chapter called Assembly -Mechanism, Language and Symbol analyses the project film code constitution, and the possibility of creation and reception of its symbols. At the same time the author introduces his conviction that technical - iconic codes of technical images based on analogy are not capable of creating a language system as they do not contain a definite articulation unit. The complexity of technical iconic codes opens up a way for further sciences.