Pricing Wars in the Polish Press Market after 2003

• Authors: Zabinski R.
• Languages of publication: PL

Abstracts

EN

The paper discusses the use of price instruments with reference to media products and services. The analysis focuses on the specificity of pricing wars on the Polish press market after 2003.

Keywords

EN

PRICING WARS (POLISH PRESS MARKET)

Discipline

• MEDIA_&_COMMUNICATION: MEDIA & COMMUNICATION

• Publisher: Polska Akademia Nauk
• Journal: Rocznik Historii Prasy Polskiej
• Year: 2007
• Volume: 10
• Issue: 2(20)
• Pages: 123-140
• Document type: ARTICLE

Contributors

author

Zabinski R.

• R. Zabinski, Wyzsza Szkola Zarzadzania 'Edukacja' we Wroclawiu Katedra Dziennikarstwa i Komunikacji Spolecznej, ul. Krakowska 56-62, 50-425 Wroclaw, Poland

Identifiers

CEJSH db identifier

08PLAAAA04729019