EN
The question of the film-reality relation was the basic issue of classic film theory. The problem is gradually relativized, as the relation is reversed or cancelled out by digital media used in film production. In this situation, the cinematic image may be understood as an electronic (analogue-digital) one. This assumption made, the aesthetics of the e-image makes use of both the aesthetics of mise-en-scene ('put in the scene') and aesthetics of mise-en-page ('put on the page'). The two theoretical perspectives show the opposing sides of the same phenomenon. The aesthetics of mise-en-scene focuses on the issue of 'representation' and is discussed as the aesthetics of the analogue image. The aesthetics of mise-en-page uses the term 'presentation' and may be treated as the aesthetics of the digital image. In this way, the electronic image takes on a status of an '(inter)medial hybrid', which largely determines its specificity.