EMPLOYER BRANDING: QUESTIONS OF DEFINITION AND MODEL

• Authors: Kantowicz-Gdanska Monika

Title variants

PL

Employer branding - kwestie definicji i modelu

• Languages of publication: PL

Abstracts

EN

Employer branding is a topic that has been gaining in importance over recent years. However, it has yet to be precisely defined in scientific literature, especially in Polish literature. This article is an effort at explaining the matter of the definition. Two proposed models encompassing the question of shaping the employer's image have also been compared. The expanded content of this article forms a chapter in the book entitled 'Komunikacja spoleczna a wyzwania wspólczesnosci' (Social communication and the challenges of today) as edited by Dr. Dorota Majka-Rostek of the University of Wroclaw, which shall soon appear on bookshelves.

Keywords

EN

EMPLOYER BRANDING

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Institute of Labor and Social Studies, Warsaw
• Journal: Zarządzanie Zasobami Ludzkimi
• Year: 2009
• Issue: 6(71)
• Pages: 55-66
• Document type: ARTICLE

Dates

published

2009-12-15

Contributors

author

Kantowicz-Gdanska Monika

• Monika Kantowicz-Gdanska, Polskie Stowarzyszenie Public Relations, Oddzial Slaski (for postal address contact the journal editor)

Identifiers

CEJSH db identifier

09PLAAAA070715