In an experimental study of 122 Polish girls at an early (12-years-old) and late (18-years-old) adolescence, the influence of reading youth magazines on mood and self-image was analysed. Self-image was studied from the perspective of three social roles: schoolgirl (intellectual competence), classmate (interpersonal competences), and girl (physical attractiveness). For the girls in the early adolescence period, the most frequent effect of reading youth magazines proved to be mood improvement (55.6%), whereas for the girls in the late adolescence period mood lowering was more prevalent (33.3%). An ANOVA performed in the arrangement: self-esteem (schoolgirl, classmate, girl) x group (experimental, control) x mood (worse, usual, better) and the multiple regression analysis revealed a strong main effect of mood on self-image, which increased in the role of schoolgirl and girl in the younger girls. Whereas in the group of older girls strong main effects of the experimental group (reading magazines) were found for the role of girl (self-esteem decreased) and the role of classmate (self-esteem increased) and the main effect of mood on self-esteem in the role of classmate.
E. Mandal, Uniwersytet Slaski w Katowicach, Instytut Psychologii, ul. Grazynskiego 53, 40-126 Katowice, Poland
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