SOCIAL AND ARCHITERCTURAL PHENOMENON OF THE BATAISM IN SLOVAKIA (THE EXAMPLE OF THE COMMUNITY SIMONOVANY - BAT'OVANY-PARTIZANSKE
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The impact of the Bata's enterprise on the economical, social and architectural environment of the Czechoslovak Republic was significant. However through the whole history it was perceived with hesitation. In 1930s the Bata's activities have faced the criticism from the representatives of leftist avant-garde, later from the representatives of the communist regime. These negative attitudes caused that the rational conceptions of town planning, typification and unification of Bata architecture appeared in professional press only occasionally. Only in the 1990s several studies and exhibitions have emerged that reflected and evaluated from a distance the architectural and social work of the Bata concern in Czechoslovakia. Most of the attention is being paid to Zlin, the seat of the company and to the most important personalities of the Bata Company like Tomás Bata and Jan Bata and architects as Vladimír Karfik and Frantisek Lydie Gahura. However, Slovak satellites of the Bata Company have been mentioned only rarely an evaluated as marginal. This paper carries the principle information on Bata's town planning, architecture and social engineering in general and on the example of the Bat'ovany settlement in particular. It focuses on the new knowledge connected with the history of the industrial town Bat'ovany – Partizanske, its town-planning, architecture, social environment and the relations between the Bata headquarters in Zlin and the local branch in Bat'ovany. At the same time it examines the role of Bata's social and architectural activities in the process of modernization of Slovakia.
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