Media społecznościowe i ich potencjał w generowaniu wartości dla organizacji

• Authors: Łaszkiewicz, Anna

Title variants

PL

Social Media and Their Potential in Generating Value in Organizations

Abstracts

EN

The article presents the issues of social media and their potential use in organizations in order to generate value for employees, customers and investors. In addition to value definitions, which is now regarded as one of the main determinants of achieving a competitive advantage in the market, the author discusses the concept of social media. Author also describes distinguish features of the Social Era that create potentially new areas of value creation and discusses the role of the client in this process.

Keywords

EN

value; social media; Social Era; cooperation; client; wartość; media społecznościowe; Era Społeczności; współpraca; klient

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2013
• Volume: 287

Dates

published

2013

Contributors

author

Łaszkiewicz, Anna

other

Uniwersytet Łódzki, Wydział Zarządzania, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/10308