Zmiany w funkcjonowaniu serwisu społecznościowego Facebook i ich wpływ na jego użyteczność marketingową

• Authors: Roge, Michał

Title variants

PL

Facebook Changes in 2013: The Impact on The Utility of Internet Marketing

Abstracts

EN

The purpose of this study was to investigate the last changes in social media marketing. In particular, the aim was to examine and describe how and why changes, especially in Facebook EdgeRank algorithm, influences marketing activities. Author analyzed changes in Facebook platform which was held in 2012. The information which was gathered could have practical significance. The existing knowledge needs to be brought into the industrial purchasing perspective in the social media market setting.

Keywords

EN

Facebook; Internet Marketing; Social Media; marketing internetowy; media społecznościowe

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2013
• Volume: 287

Dates

published

2013

Contributors

author

Roge, Michał

other

Uniwersytet Łódzki, Wydział Zarządzania

Identifiers

URI

http://hdl.handle.net/11089/10309