Praktyki polskich przedsiębiorstw w zakresie komercjalizacji nowych technologii

• Authors: Gwarda-Gruszczyńska, Edyta

Title variants

PL

Polish Companies Experiences in Commercialization of New Technologies

Abstracts

EN

In 2009–2012 the research on strategies and tactics of commercialization was done. The aim of this article is to present the research results. Main area covered here is the area of innovation market implementation, especially strategies of Polish companies in this field. Different factors that can have influence on commercialization strategies were identified and analyzed. The starting point for their identification was factor importance in the success or failure of the commercialization process. As the result characteristics of four main commercialization strategies were presented.

Keywords

EN

new technologies; high-tech industries; commercialization strategies; komercjalizacja; nowe technologie; sektory high-tech

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2013
• Volume: 287

Dates

published

2013

Contributors

author

Gwarda-Gruszczyńska, Edyta

other

Uniwersytet Łódzki, Wydział Zarządzania, Katedra Zarządzania

Identifiers

URI

http://hdl.handle.net/11089/10316