Place Marketing in Hungary: The Case of Debrecen

• Authors: Kozma, Gábor

Abstracts

EN

After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular. The study examines one particular city in Hungary, Debrecen, and concentrates on two areas. First, it presents what methods were employed in an attempt to attract economic players and tourists, and to increase the satisfaction of existing target groups. Secondly, it evaluates the steps taken: how characteristic were the tools used in Debrecen in other Hungarian cities, and what positive and negative features of marketing activity can be identified.

Keywords

EN

place marketing; Debrecen

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: European Spatial Research and Policy
• Year: 2009
• Volume: 16
• Issue: 1

Dates

published

2009-09-29

Contributors

author

Kozma, Gábor

other

Department of Social Geography and Regional Development Policy, University of Debrecen, Hungary, 4010 Debrecen, P.O. Box 9

Identifiers

URI

http://hdl.handle.net/11089/10791