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2011 | 18 | 2 |
Article title

The Importance of Place in Corporate Identity an Investigation on the Presence of Old Dutch Firms on the Internet

Content
Title variants
Languages of publication
Abstracts
EN
This paper investigates how old Dutch firms display their corporate identity on the Internet, with special attention paid to location and place. Several scholars argue that the Internet would create the ‘end-of-geography’. Current empirical investigation found that incumbent firms display a strong sense-of-place in the presentation of ‘self’ on their websites. Location is important for old firms' images, underlining the importance of embeddedness. Location remains important when firms compete on the ‘global level’ on the Internet. This paper therefore contributes to the understanding of place and local embeddedness of firms in the ‘global internet space’.
Year
Volume
18
Issue
2
Physical description
Dates
published
2011-11-30
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/10880
YADDA identifier
bwmeta1.element.hdl_11089_10880
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