Title variants
Languages of publication
Abstracts
The article attempts to analyze the phenomenon of social advertising in Poland and Sweden. Using the research method of Ervin Panofsky, the author describes samples of social advertising from Kotler’s four social marketing areas: health, preventing injuries, environment and community involvement. Both qualitative and quantative comparative research is done in order to analyze socio-cultural differences between both countries.
Keywords
Publisher
Year
Volume
Physical description
Dates
published
2007
Contributors
author
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/11065
YADDA identifier
bwmeta1.element.hdl_11089_11065
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