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Title variants
The Advertisement in Context of Globalization
Languages of publication
Abstracts
The article presents the changes in management the advertising case called out on result the drawing ahead in world economy transformations - in this the cases of globalization. Enabling development of global product as well as its influence internalization first of all was described as factor on management advertisement. The next unit of article treats to differentiating on base of global product the advertisement. The cultural factor was considered as barrier of standardization of advertising money transfer also. The final unit then called out in strategies the opinion of changes the management the case of globalization.
Keywords
Year
Volume
Physical description
Dates
published
2007
Contributors
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/16427
YADDA identifier
bwmeta1.element.hdl_11089_16427
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