PL EN


2007 | 204 |
Article title

Ekomarketing i jego instrumenty

Content
Title variants
PL
Green Marketing and its Instruments
Languages of publication
Abstracts
EN
Green marketing is the art of satisfying consumer needs in a profitable and environmentally friendly manner. Its popularity is rising and will still rise for the next 20-30 years. Environmental protection will become too obvious then to treat it as a separate trend in marketing. Green marketing uses the same instruments that are used by traditional marketing. Their role and use reflect differences between the two concepts. In the article the notions of product, price, place (distribution), promotion, packaging, publicity and political power are discussed from the green marketing perspective.
Keywords
Year
Volume
204
Physical description
Dates
published
2007
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/16502
YADDA identifier
bwmeta1.element.hdl_11089_16502
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