Bancassurance jako forma aliansów strategicznych podmiotów na rynku finansowym

• Authors: Ratowska-Dziobiak, Eleonora

Title variants

PL

Bancassurance as a Form of Strategic Alliances of Companies Acting on the Financial Market

Abstracts

EN

The aim of this article is an attempt to present the bancassurance, its causes, forms and directions of development, both in Poland and Western Europe, with particular emphasis on the objectives to be pursued through the implementation of a strategy to provide integrated financial services. The analysis was performed by taking into account the current global economic situation and trends in the banking and insurance sector.

Keywords

EN

bancassurance; współpraca bankowo-ubezpieczeniowa; alianse strategiczne

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Gospodarka w Praktyce i Teorii
• Year: 2011
• Volume: 1(28)

Dates

published

2011

Contributors

author

Ratowska-Dziobiak, Eleonora

other

Uniwersytet Łódzki, Instytut Ekonomii, Katedra Ekonomii Rozwoju

Identifiers

URI

http://hdl.handle.net/11089/17492