Rola kapitału intelektualnego w budowaniu przewagi konkurencyjnej przedsiębiorstwa

• Authors: Bartkowiak, Piotr , Grajewska, Wioletta

Title variants

PL

Role of Intellectual Capital in Building a Competitive Enterprise

Abstracts

EN

Human capital as an element of intellectual capital company in the turbulent economy and the constant of competing companies is a factor of the competitive advantage of the organization. The possibility of free access of enterprises to modern technology and information makes managers should search sources of advantage in other areas, including the building of human capital. Therefore, today's organizations tend to put on the development of human resources in the expectation that such activities may have long-term profits including through distinguishing himself in the market or the formation of a flexible approach to supplied in a variable environment. In strategic terms, the effect will increase the value of a company with other elements in the socalled outside the property – „good reputation”. Therefore, the operation of firms is influenced by competition. It affects the real extent of the company and their profit. But success also the company depends on itself, and therefore its managers, levels of experience and presented the management level.

Keywords

EN

intellectual capital; competitiveness; enterprise

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2012
• Volume: 267

Dates

published

2012

Contributors

author

Bartkowiak, Piotr

author

Grajewska, Wioletta

other

Uniwersytet Ekonomiczny w Poznaniu; Wydział Zarządzania; Katedra Zarządzania Strategicznego

Identifiers

URI

http://hdl.handle.net/11089/1764