Lojalność klientów jako cel marketingowy współczesnego przedsiębiorstw

• Authors: Wilmańska-Sosnowska, Stanisława

Title variants

PL

Customer Loyalty as Main Purpose of Todays Company

Abstracts

EN

The paper presents the problems concern customer loyalty as the company purpose in the current market and the ways of its realization. There are discussed two important matters. The first one is focused on the satisfaction as the necessary condition of loyalty building as well as on the necessity of permanent tests of the satisfaction. The second matter concerns the role of loyalty as marketing purpose of the company, the ways of its creating, specifying optimal customers’ wallet and building customer relation system with using the possibilities which are given by improvement informatical technology.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2005
• Volume: 195

Dates

published

2005

Contributors

author

Wilmańska-Sosnowska, Stanisława

other

Uniwersytet Łódzki, Wydział Zarządzania, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/17764