Marketing w procesie zarządzania współczesnym przedsiębiorstwem

• Authors: Karwowski, Jan

Title variants

PL

Marketing in the Management Process of Modem Enterprise

Abstracts

EN

Value grow for the shareholders and expending of the profit is claimed to be the main goal of the contemporary company. Marketing plays the crucial role in achieving both of above mentioned goals. Thus, one can draw the conclusion that sales’ value, margin on operating activity, competitive adventage as well as added value and relationship quality all influence stakeholders’ value and corporate profit. Effective application of marketing depends first of all on marketing perception of the whole managerial staff in the company and on professionalism represented by marketing staff.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2005
• Volume: 184

Dates

published

2005

Contributors

author

Karwowski, Jan

other

Uniwersytet Szczeciński, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/18016