Lojalność konsumencka jako wyznacznik pozycji konkurencyjnej przedsiębiorstwa

• Authors: Wilmańska-Sosnowska, Stanisława

Title variants

PL

The Loyalty of the Consumer as a Determinant of the Competitive Position of the Company

Abstracts

EN

The article presents loyalty of the customer as a source of the competitive power of the company. The article consists of two parts. The first part concentrates on the satisfaction of the customer, that seems to be the most important factor in building the loyalty. The second part points on the basis of the loyally, its kinds and the ways of building the loyalty under the conditions of the competitive market.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2005
• Volume: 184

Dates

published

2005

Contributors

author

Wilmańska-Sosnowska, Stanisława

other

Uniwersytet Łódzki, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/18028