Zarządzanie relacjami z klientami na podstawie wiedzy w firmach internetowych

• Authors: Ziemecka, Małgorzata

Title variants

PL

Customer Relationship Management based on knowledge in e-business

Abstracts

EN

Business taking place on the Internet cannot work today basing only on price competition. The easy of comparing the offers and changing shops makes clients buy a product once without making further shopping. Furthermore gaining a new customer costs 10 times more than selling a product to an existing one. That is why companies wanting to achieve success on the market introduce strategies and customer management systems. Systems based on knowledge management seem to be the best for e-companies. This article shows the basic elements of customer and knowledge management systems and possibility o f their use on the Internet.

Keywords

EN

zarządzanie wiedzą; Knowledge Management; zarządzanie relacjami z klientami; Customer Relationship Management

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 183

Dates

published

2004

Contributors

author

Ziemecka, Małgorzata

other

Uniwersytet Łódzki, Zakład Informatyki Ekonomicznej

Identifiers

URI

http://hdl.handle.net/11089/18044