PL EN


2011 | 14 | 1 |
Article title

Reklama prasowa – rodzaje i podrodzaje. Sposoby promocji prasy

Authors
Content
Title variants
PL
Press advertising – types and subtypes. The ways of press promotion
Languages of publication
Abstracts
EN
In the text entitled Press advertising – types and subtypes. The ways of press promotion the author discusses press advertising, which is a fast developing mass-media phenomenon. Modernity has granted press advertising a high quality of print and paper, as well as infinite possibilities of combining various promotional forms with the press. The present author proves that press advertising is one of the best ways in which a company can communicate with the market. Its advantage is, above all, a high frequency of contents distribution and the possibility of conveying precise and vast advertising information.
Keywords
Year
Volume
14
Issue
1
Physical description
Dates
published
2011
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/2223
YADDA identifier
bwmeta1.element.hdl_11089_2223
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