PL EN


2013 | 09 |
Article title

NAZWY ROSYJSKICH WÓDEK Z KOMPONENTEM LICZBY I MIARY

Content
Title variants
PL
RUSSIAN VODKA NAMES WITH NUMBER AND MEASURE COMPONENTS
Languages of publication
Abstracts
EN
The article analyses the vodka names containing numbers written in words or digits. The numerical names have long been used by naming specialists as a successful marketing trick. Combining words or letters with digits results in creating interesting names that not only arouse curiosity but also are easily remembered or written down. This is particularly important nowadays, when we are given the fast growing number of chrematonyms. The names with number components are also a source of information about the product, describing its characteristics or even some technological details in a more interesting way than it is done in traditional names. What is more, thanks to such names, invoking cultural, historical or geographical aspects, the product can be associated with a particular region, thus influencing the consumer’s decision. The article also examines the names with the measure components.
Keywords
Year
Volume
09
Physical description
Dates
published
2014-04-01
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/4053
YADDA identifier
bwmeta1.element.hdl_11089_4053
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