Zjawisko kontaminacji jako jeden z aspektów badawczych języka reklamy (na przykładzie języka rosyjskiego)

• Authors: Dembska, Katarzyna

Title variants

PL

The contamination as an aspect of commercial language (on the basis of Russian)

Abstracts

EN

The author considers the phenomenon of contamination in modern Russian, especially in the commercial language. In this paper the author explains the term contamination and describes some selected reasons for using contaminations in commercial language on the basis of the Russian linguistic material. The starting point is the term of contamination defined as a word formed from parts of two or more other words. The author presents different types of contaminations in commercial slogans, e.g.: the beginning of one word attached to the ending of another (Бисплатно: Билайн + бесплатно) or the ending of one word attached to the beginning of another (музыкайф: музыка + кайф). The illustrative material has been taken from the Russian press and the Internet.

Keywords

EN

commercial language; contamination; word-building

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Linguistica Rossica
• Year: 2011
• Volume: 07

Dates

published

2011

Contributors

author

Dembska, Katarzyna

other

Uniwersytet Mikołaja Kopernika w Toruniu

Identifiers

URI

http://hdl.handle.net/11089/4317