EN
The report focuses on the issue – representation of normative stylistic codifications of the XVIII cen. in the works by A. P. Sumarokov, V. K. Trediakovsky, M. V. Lomonosov, G. R. Gerzhavina. The study of language patterns typical of elevated ode-style gives the opportunity to uncover the potentials of affective language means and their improvement, to reveal the environment for alterations and demolition of ode genre canon (the coordination between the matter, style, type of speech and literary genre) in the poetry of classicism, to elicit lexical means that will later gain the status of functional normative in the belles-lettres style.