Delikatne musssnięcie, MONstrualna dziura, OBAMERYKA, Futbol w czasach zarazy — o recepcji nagłówków prasowych i telewizyjnych oraz sloganów reklamowych

• Authors: Burska, Katarzyna

Title variants

PL

Delikatne musssnięcie, MONstrualna dziura, OBAMERYKA, Futbol w czasach zarazy — On the reception of press and TV headlines and advertising slogans

Abstracts

EN

Journalists and copywriters use many language games to attract the recipient’s attention nowadays. The article shows the results of a questionnaire which tries to answer the following question: What is the competence of the media text’s senders? The author discusses which linguistic phenomena play the most important role in press and TV headlines and advertising slogans. Are recipients able to recognize modification of phrases, proverbs and titles of films, books and songs, portmanteaus, graphic treatments and visualizations? Furthermore, the results of the questionnaire indicates what word-play has the greatest persuasive influence on the receiver.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Linguistica
• Year: 2012
• Volume: 046

Dates

published

2012

Contributors

author

Burska, Katarzyna

other

Uniwersytet Łódzki

Identifiers

URI

http://hdl.handle.net/11089/5959