Marketing w klastrach logistycznych

• Authors: Zrobek, Janusz

Abstracts

EN

Logistic clusters as a type of business organization network with complicated economic in- volvements require quality management based on marketing orientation. Marketing instruments strengthen market position of logistics enterprises, join them with the market and facilitate making new values for customers. Grouping in cluster enable to create common and consistent marketing influence. There is need to make the different types of advantage suitable for existing segments of customers’ logistics services. It’s important when we can notice the intensification of the integration firms grouped in cluster and the advantages from that integration.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2011
• Volume: 251

Dates

published

2011

Contributors

author

Zrobek, Janusz

other

Uniwersytet Łódzki; Wydział Zarządzania; Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/613