Znaczenie strategii dywersyfikacji produkcji w planowaniu rozwoju przedsiębiorstw

• Authors: Kucińska, Krystyna

Title variants

PL

Significance of Production Diversification Strategy in Planning of Enterprises Development

Abstracts

EN

The diversification strategy occupies an important position in the general model of strategies employed by an industrial enterprise. Innovation processes in industry, shortening of product life cycle, and changes occurring in markets all cause that production assortment must be constantly expanded. Analysis of particular types of the diversification strategy performed in this article aimed at stressing the necessity of elaborating and implementing such strategy by enterprises.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 1988
• Volume: 77

Dates

published

1988

Contributors

author

Kucińska, Krystyna

other

Instytut Ekonomiki Przedsiębiorstw, Uniwersytet Łódzki

Identifiers

URI

http://hdl.handle.net/11089/6484