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Title variants
Market Research of Niche
Languages of publication
Abstracts
The main problem of marketing is to answer the question: how and where can the firm find loyal customers. On the basis of market research, the author tries to analyze the niche and its benefits. The article focuses on the steps in niche oriented market research. The cluster analysis, which could be useful market research tool is shown as example.
Keywords
Year
Volume
Physical description
Dates
published
2003
Contributors
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7093
YADDA identifier
bwmeta1.element.hdl_11089_7093
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