PL EN


2003 | 168 |
Article title

Marketing personalny - założenia i praktyka polskich firm

Content
Title variants
PL
Personal Marketing - Assumptions and Experience of Polish Companies
Languages of publication
Abstracts
EN
Human resources are every company’s greatest asset. Organizations that want to meet challenges o f today need to implement Human Resources Management Strategy along their Corporate Business one. In the literature one considers two management concept: hard and soft. Unlike the hard one, soft concept is based on human element as being central to the whole o f the management process. One of the soft solutions is a use of personnel marketing, considering perception o f an employee as a customer. Benefits are exchanged between an employer and an employee. In Polish enterprises, not always is this relationship widely understood - recruitment, reduction or motivation practices from the article are a proof of that. Results of empirical studies from 1998-2000 are another example on the subject of personnel policy in Polish companies
Keywords
Year
Volume
168
Physical description
Dates
published
2003
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7129
YADDA identifier
bwmeta1.element.hdl_11089_7129
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