Intensyfikacja funkcji handlowych w procesach wzrostu przedsiębiorstw (na przykładzie przemysłu lekkiego)

• Authors: Kucińska, Krystyna

Title variants

PL

Intensification of Trade Functions in Growth Processes of Companies. (Case study of the light industry)

Abstracts

EN

The article begins with discussion of general problems connected with growth of companies to be followed by presentation of different kinds of the market strategy models as pursued by industrial companies. Main attention is focussed on two kinds of strategy - distribution strategy and marketing strategy, which are most common in light industry companies. The article discusses also basic assumptions of the marketing sale strategy in the light industry as well as organizational structures of the dynamic marketing in conditions of companies growth.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 1982
• Volume: 25

Dates

published

1982

Contributors

author

Kucińska, Krystyna

other

Uniwersytet Łódzki, Instytut Organizacji i Zarządzania

Identifiers

URI

http://hdl.handle.net/11089/7139