Czytanie w łóżku. Lektura jako atrybut atrakcyjności w kampaniach promujących czytelnictwo

• Authors: Bałaga, Małgorzata

Title variants

PL

Sensually and intellectually. Reading as an attribute of attractiveness

Abstracts

EN

The article is an attempt to analyse campaigns to promote reading, including You don’t read? I won’thave sex with you, Read – pick-up, or Naked girl reading, and related concepts aiming to present a book and the very act of reading as a new attribute of attractiveness. The main aim of such initiatives is primarily a presentation of the book as a "sexual attribute" and to demonstrate the relationship between reading and intellectual attractiveness. Campaigns designed in that way, aimed at "sexualisation of literature", provoke a question about the effectiveness of such projects. The process of reading is subject to all kinds of fashions, and analysing such promotional campaigns reveals the modern reader profile and his or her reading needs, as well as the relationship between reading choices and image creation.

Keywords

EN

reading in Poland; social campaigns; czytelnictwo w Polsce; kampanie społeczne

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Czytanie Literatury. Łódzkie Studia Literaturoznawcze
• Year: 2014
• Volume: 03

Dates

published

2014

Contributors

author

Bałaga, Małgorzata

other

Uniwersytet Śląski, Zakład Literatury Współczesnej

other

Magdalena Bałaga – doktorantka w Instytucie Nauk o Literaturze Uniwer- sytetu Śląskiego w Katowicach. Interesuje się polską literaturą najnowszą i socjologią literatury

other

[e-mail]

Identifiers

URI

http://hdl.handle.net/11089/7211