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Title variants
Marketing as a Process of Creating Value
Languages of publication
Abstracts
The author pays attention to creativity in marketing. Creativity is defined as a process of creating and providing value. Efficiency of these actions is determined by variable environment and ability of the organizations to adapt to these changes.
Keywords
Year
Volume
Physical description
Dates
published
2004
Contributors
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7239
YADDA identifier
bwmeta1.element.hdl_11089_7239
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