PL EN


2004 | 179 cz. 1 |
Article title

Nowa gospodarka, nowa ekonomia i marketing

Content
Title variants
PL
New Economy and New Marketing
Languages of publication
Abstracts
EN
Substantial interest centers today on the usability of the marketing concepts and analytic instruments in description of the new economy developments. The purposes of this article are: (1) to identify the weaknesses of the marketing concept in that area and (2) to define the ways of his future development. One of the ways is to find compatibility with Value Based Management Concept, the second is to eliminate the „marketing methodological imperialism".
Keywords
Year
Volume
Physical description
Dates
published
2004
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7240
YADDA identifier
bwmeta1.element.hdl_11089_7240
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.