Charakterystyczne cechy marketingowego zarządzania przedsiębiorstwem

• Authors: Kaczmarczyk, Stanisław

Title variants

PL

Characteristics of Marketing Management of an Enterprise

Abstracts

EN

Marketing management belongs to the best developed and modern conceptions of the whole enterprise management. There are some existing conceptions of management like reengineering, lean management, outsourcing and so on, but none of these is completely and correct developed. Marketing management conception is characterized by such a permanent attributes like: top managers involvement, strengthening and widening of marketing orientation throughout the whole enterprise, interfunctional coordination of the whole enterprise by marketing, integration of staff activities around the strategic goals, permanence of the marketing strategic planning, employing of the strategic plans as a leading instrument in the marketing management conception, the ability of marketing to the active adaptational steering of an enterprise.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Kaczmarczyk, Stanisław

other

Uniwersytet Mikołaja Kopernika, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7241